USB Research

To start my research I first looked at other major brands which have used USB sticks as a promotional tool. The USB stick is an ideal way to gain brand recognition as it is functional and has a long lifespan. When taken into areas such as university clusters or business ventures the primary user increases the audience of the USB stick and thus broadens brand recognition.

 I noticed that companies such as Spotify, Loyds TSB and Microsoft which sell services rather than tangible products have circulated standard-design USB sticks. Brands that are recognisable due to their visual branding and products often have more novel designs.

I investigated other novel designs for USB sticks.

Drawing from this reseach I looked further into the mechanisms of the USB...